Other Publications
Publications in Journals
The members of the Centre have published in international journals such as: Applied Economic Letters, Business History, Business History Review, Business Strategy Review, Comparative Economic Studies, Computational Intelligence, Eastern Economic Journal, Econometrica, Economics Letters, Enterprise and Society, Entrepreneurship, Theory and Practice, European Management Review, Industrial and Corporate Change, Information Society, International Business Review, International Journal of the Economics of Business, International Review of Applied Economics, Journal of Economic History, Journal for East European Management Studies, Journal of International Business Studies, Journal of International Human Resource Management, Journal of Logic and Computation, Journal of Policy Reform, Journal of Post Keynesian Economics, Journal of Organizational Change Management, Journal of Simulation Modelling Practice and Theory, Journal of the European Economic Association, Journal of Post Keynesian Economics, Labour Economics, Media History, Organization Studies, Research in International Business and Finance, Research Policy, Review of Development Economics, Scandinavian Economic History review, Scottish Journal of Political Economy, Small Business Economics, World Development and World Economics.
Forthcoming books
Brigitte Granville
Remembering Inflation Princeton University Press.
Brigitte Granville and Janet Dine
The processes and practices of fairtrade, trust, ethics and governance Routledge.
Books
 | Trademarks, Brands, and Competitiveness, by Teresa da Silva Lopes and Paul Duguid (2010). This book examines trademarks and brands, and their historical role in national competitive and comparative advantage and in overall economic growth. The contributors provide an historical account of the contribution of brands in consumer goods to economic growth; examine the development of trademark law, its influence on brand strategy, and reciprocally the influence of strategy on the law; and look at the building and repositioning of individual brands as example of the interplay of law and strategy. Brands and trademarks are usually discussed from the perspective of marketing. This book draws together scholars and practitioners not only from marketing, but also from business history, law, economics, and economic history to provide a richer understanding of trade marks and competitiveness than has hitherto been available. |
 | Brands help explain why, in a world focused on science and new technology, several of the world's multinational corporations have little to do with either. Rather they are old firms with little critical investment in patents or copyrights. For these firms, the critical intellectual property is trademarks. Global Brands explains how the world's largest multinationals in alcoholic beverages achieved global leadership; the predominant corporate governance structures for firms' marketing-based industries; and why these firms form alliances with direct competitors. |
| . | |